A successful credit union branch strategy means meeting members’ needs today and in the future. As opposed to a single solution, a successful credit union branch strategy requires Distinctive Thinking, an integrated solution defined by the member, community and the brand. Read on for 7 considerations to deliver a successful credit union branch network strategy.
Now a reality, this credit union’s branch design concepts are meeting organizational and community engagement objectives. See how our design concepts have come to life.
Before location and branch design decisions are made take a step back and look at where you want to be in five or 10 years. Because the decisions you’re making now have a massive effect on what your credit union is able to do in the future.
Recently, Business in Vancouver published a story related to the changes that have occurred with BC’s Credit Unions. The dichotomy of growing membership but fewer credit union brands is interesting and presents a challenge. The trend towards mergers in the sector means there are now fewer than 40 credit union brands compared to 1996 when there were around 100. Credit Unions are about community, people and relationships. So, how do Credit Unions keep brand consistency across credit union branches and communities? How does Credit Union branch design support those brand characteristics that set it apart from competitors and deliver on the promise of community support?