Recently, Business in Vancouver published a story related to the changes that have occurred with BC’s Credit Unions. The dichotomy of growing membership but fewer credit union brands is interesting and presents a challenge. The trend towards mergers in the sector means there are now fewer than 40 credit union brands compared to 1996 when there were around 100. Credit Unions are about community, people and relationships. So, how do Credit Unions keep brand consistency across credit union branches and communities? How does Credit Union branch design support those brand characteristics that set it apart from competitors and deliver on the promise of community support?