A successful credit union branch strategy means meeting members’ needs today and in the future. As opposed to a single solution, a successful credit union branch strategy requires Distinctive Thinking, an integrated solution defined by the member, community and the brand. Read on for 7 considerations to deliver a successful credit union branch network strategy.
It wasn’t organizational challenges that drove Aldergrove Credit Union (ACU) to embark on a new branch design; it was opportunity. As a new branch in a new building in a new community, an opportunity arose for RATIO to integrate corporate goals into the branch design.
The ‘Branch of the Future’ is member-focused and can adapt to changing demographics and expectations. Overcoming the disruption in the retail financial services sector requires insight and innovative thinking. Credit Unions have much to consider as they plan for the future. The so-called Branch of the Future is not a singular response, but an integrated solution that is customer centric and community relevant for each credit union brand. We offer some thoughts on how to plan for the Branch of the Future.
Design decisions in new or revamped financial institution retail branches must do two things well: 1) Clearly communicate the organization’s overarching ethos and services and 2) build trust by understanding and reflecting local values. We’ll illustrate with 3 projects, show how retail banking branch design trends support service delivery and share the design trends we are seeing.