The ‘Branch of the Future’ is member-focused and can adapt to changing demographics and expectations. Overcoming the disruption in the retail financial services sector requires insight and innovative thinking. Credit Unions have much to consider as they plan for the future. The so-called Branch of the Future is not a singular response, but an integrated solution that is customer centric and community relevant for each credit union brand. We offer some thoughts on how to plan for the Branch of the Future.
For us, the Branch of the Future is more than just a change in decor. It is our understanding of the business, how to serve customers better, how to integrate technology in-branch in a customer-friendly way, and how to create high-value transactions that allows us to create a path to the Branch of the Future.
Retail banking design decisions must meet the challenges financial service organizations face to align new or revamped branches with brand, values, service and trust. See our list of 18 design trends for financial service retail branches……
There is disruption occurring in banking, specifically around retail branch design and technology. The branch of the future is both high tech and high touch. A recent story in the Globe and Mail gives great examples of what is happening in the Big 5 banks that have become more technologically savvy with more services online, but still delivering high value personal services in branch. Branches that now offer a different personality than one may have found in recent past. Think open, transparent and welcoming with fewer counters and smaller spaces. Here in BC, where credit unions are a significant part of the financial services landscape and our communities, RATIO has seen an innovative and entrepreneurial spirit evident in branch design and service delivery.